“TRENDS 2026:
Opportunities to Innovate, Connect and Grow”
2026 will mark a definitive leap towards a more conscious, functional, and emotionally connected consumer. Trends are no longer driven solely by taste: they are fueled by well-being, purpose, and memorable sensory experiences.
We share and highlight the main trends framed in our TREND CAPTURE platform.
Aim to achieve individual well-being through everything you do to nourish your body and mind.
Let's move forward by making immediate decisions that are important for individuals, groups, societies, and the planet.
Enjoy life your way through unique extraordinary experiences or everyday moments of pleasure.
HOLISTIC WELLNESS
Total Functionality: Products that “do something for me”
Holistic well-being is shifting from a trend to an expectation. In 2026, consumers demand tangible benefits: more protein, better gut health, support for sustained energy, relaxation, cognition, and even longevity.
Almost 60% of global consumers are increasing their protein intak.
source: INNOVAMARKET
70% of Latin American consumers want to maintain or increase their protein consumption.
source: INNOVAMARKET
59% of consumers say that digestive health is very important to their overall well-being.
source: INNOVAMARKET
NATIONAL FEDERATION OF COFFEE GROWERS
Protein bar (13 g) with Buen Día coffee (22 mg of caffeine)
EXPERIENCE LIFE
Indulgence 2.0
Indulgence is no longer just a “vice”: consumers want elevated sensory experiences, with new textures, layers, and formats. The aim will be to combine pleasure with well-being: indulgence that is more “justified” from a natural or functional perspective.
In Latin America, 57% of Mexicans, 55% of Peruvians, and 50% of Colombians are seeking new flavors.
source: Mintel
Globally, 60% of consumers say they prefer to explore new things when looking to treat themselves.
.
29% associate a moment of indulgence with personal food and beverage experiences.
source: INNOVAMARKET
COLOMBINA
A blend of the sweetness of BON BON BUM and the spiciness of Tajin.
MEANINGFUL CHOICES
Sustainability and Purpose: The New Standard for Trust
Transparency is no longer a trend: it is a requirement for relevance. Consumers want brands that act in an environmentally, socially, and ethically consistent manner.
WHAT'S COMING
•Traceable ingredients and verifiable origin.
•Recyclable or reusable packaging
•.Brands that communicate purpose with facts, not slogans.
HATSU
New packaging to accompany you wherever you go.The bottle and cap remain attached, which facilitates recycling and contributes to the reduction of plastic waste.
