#2 | 2026 WORLD CUP™:
WHERE LATIN PASSION MEETS FLAVOR
A JOURNEY THROUGH THE FLAVORS THAT WILL ACCOMPANY EVERY PLAY OF THE WORLD’S GREATEST TOURNAMENT
The 2026 World Cup™ goes beyond sport—it’s a key moment for food and beverage innovation. Global flavors come together, traveling across borders and shaping how the world celebrates.
In Latin America, this momentum is amplified, creating a prime opportunity for brands to launch bold flavors, limited editions, and “in-and-out” products that blend global inspiration with local passion and the joy of sharing.
WORLD CUP MOMENTS: A PLATFORM FOR FLAVOR EXPANSION
Source: Global Web Index (GWI)
6 IN 10
LATIN AMERICANS WILL SNACK DURING THE WORLD CUP
The World Cup amplifies shared consumption moments, driving strong demand across snacks, beverages, and convenient food categories.
BEYOND THE MOMENT: HOW FLAVOR CHOICES TAKE SHAPE
World Cup rituals reveal two key paths in Latin America: cultural roots and global exploration.
HOMETOWN LOVE
Regional pride comes to life through local flavors, seasonal ingredients, and authentic tastes that capture the richness of each culture — celebrating a deep connection to the land and its traditions.
CROSSING BOUNDARIES
A world where globalization is the center of it.
The new consumer looks for flavors of all around the world in the comfort of his home. Where every bite represents a journey through different countries and a disconnection of the daily routine.
FOOD IS A KEY LINK TO TRADITION AND HERITAGE AND A SOURCE OF PRIDE FOR LATIN AMERICAN CONSUMERS
SOURCE OF INTEREST
... of Brazilians want learn more about traditional cuisines from different Brazilian regions.
79%
...
SOURCE OF HERITAGE
... of Peruvians and 65% of Mexicans agreed that food is the main way they stay connected to their culture/ heritage.
71%
...
SOURCE OF PRIDE
... of Brazilians seen brazilian food as a major source of pride.
51%
...
... Latin American consumers prefer indulgent flavors in snacks.
41%
...
SOURCE OF COMFORT
... Argentinians enjoy products that remind them of their past or childhood.
68%
...
SOURCE OF NOSTALGIA
Source: Mintel
THE TASTE OF THE WORLD CUP
READY TO CREATE THE NEXT WINNING FLAVOR OF 2026?
When the biggest celebration in football arrives, flavor becomes part of the game. Bold profiles that match every emotion, classic tastes that evoke tradition, and innovative creations that surprise fans at every match.
We know how sporting moments are transformed when they’re paired with memorable flavors. That’s why we develop solutions that capture passion, elevate the experience, and turn every product into a true football ritual.
It’s time to create flavors that connect, excite, and make every match even more unforgettable.
