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2026
2 | 2026 WORLD CUP™:
WHERE LATIN PASSION MEETS FLAVOR
A journey through the flavors that will accompany every play of the world’s greatest tournament
The 2026 World Cup™ goes beyond sport—it’s a key moment for food and beverage innovation. Global flavors come together, traveling across borders and shaping how the world celebrates.
1 | TRENDS 2026
Opportunities to Innovate, Connect and Grow
2026 will mark a definitive leap towards a more conscious, functional, and emotionally connected consumer. Trends are no longer driven solely by taste: they are fueled by well-being, purpose, and memorable sensory experiences.
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We share and highlight the main trends framed in our TREND CAPTURE platform
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