2026
3 | THE CITRUS POWER DRIVING LATAM
Citrus flavors continue to gain momentum in the food and beverage industry. According to Future Market Insights, the global citrus flavors market is projected to reach US$ 21.8 billion by 2036, with beverages accounting for over 56% of applications, driven by consumers’ growing preference for refreshing, natural, and clean-label flavor experiences.
2 | 2026 WORLD CUP™:
WHERE LATIN PASSION MEETS FLAVOR
A journey through the flavors that will accompany every play of the world’s greatest tournament
The 2026 World Cup™ goes beyond sport—it’s a key moment for food and beverage innovation. Global flavors come together, traveling across borders and shaping how the world celebrates.
1 | TRENDS 2026
Opportunities to Innovate, Connect and Grow
2026 will mark a definitive leap towards a more conscious, functional, and emotionally connected consumer. Trends are no longer driven solely by taste: they are fueled by well-being, purpose, and memorable sensory experiences.
We share and highlight the main trends framed in our TREND CAPTURE platform