#1 | TREND CAPTURE DISCOVER THE FUTURE: YOUR KEY TO MARKET SUCCESS!

MANE LATAM FLAVORS
Jan 24
2 min read

Updated: Mar 25

We are thrilled to introduce the latest update to our Trend Capture tool, your ultimate resource for staying ahead in the dynamic world of food and beverage trends. Our enhanced tool now features cutting-edge insights for the 2025-2026 period, designed to empower your business with the knowledge you need to thrive.

WHAT IS TREND CAPTURE ABOUT:

The Trend Capture tool incorporates common changes in consumers worldwide, maintaining flexibility to encompass specific thematic trends at the local level. This allows us to identify relevant global macro trends and adapt them to our marketing strategies.

1 | IDENTIFY

general drivers of change (Political, Economic, Social, Technological, Environmental, Legal).

2 | HIGHLIGHT

3 | IMAGINE

4 | SPOTLIGHT & PREDICT

HOW DO WE CAPTURE THE FLAVOUR LANDSCAPE?

At MANE, our flavour experts leverage a rich blend of insights to capture the ever-evolving food and beverage landscapes, offering a unique combination of timeless and innovative flavours.

We gather inspiration from a variety of diverse sources, including:

•Social media trends

•Industry databases

•Food tours

•Cutting-edge Generative AI

•Culinary expertise from top chefs

•Consumer insights and emerging preferences

Our approach ensures that we provide flavours that not only resonate with today’s tastes but also inspire future innovation.

EMBODIED IN EACH REGION WITH LOCAL THEMATIC TRENDS

3 GLOBAL MACRO TRENDS


Go forward making considered decisions that are important to individuals, groups, societies and the planet.	Enjoy life your way through extraordinary unique experiences or daily moments of pleasure.	Aspire to achieve individual well-being through everything you do to nourish your body & mind.

NEW LATAM SUB TRENDS


1 I ETHICAL ROOTS 2 I HOMETOWN LOVE 3 I PLANT BASED	1 I FLAVOR REVOLUTION 2 I WORLDLY BITES 3 I GEN FLAVOR	1 I WELL + BEING 2 I RADICAL REST 3 I ELEVATE YOURSELF

The update to the Trend Capture tool will enable us to identify and predict trends, imagine new product concepts and applications, and highlight flavor and ingredient solutions for food and beverage products. We are excited to see how these new trends will influence our strategies and consumer behavior!

Contact us today to receive more detailed information and discover how TREND CAPTURE can help you by understanding key global trends, you can create products that resonate with consumers and drive market success.

Thank you for your continued partnership. Let's innovate and lead the market together!

We have been driven by our passion for creating sustainable ingredients, fragrances and flavours and 'capturing what moves us' to consumers in memorable ways for over 150 years. To pass on our dedication to future generations, we need everyone's commitment and for Corporate Social Responsibility to be fully integrated into the core of our corporate strategy.