#3 | PRIVATE LABELS: The new power of retail.

MANE LATAM FLAVORS
Nov 18, 2025
2 min read

Updated: Dec 8, 2025

In recent years, private label brands have gone from being a budget-friendly option to becoming key players in Latin American consumer spending. Supermarkets, pharmacies, and department stores are investing in products developed under their own brand, offering quality, innovation, and competitive prices.

WHAT IS DRIVING ITS GROWTH?

Change in consumer behavior:

Latin American buyers are increasingly demanding and seeking products that combine value and trust.

Inflation and economic pressure:

Consumers prioritize saving money without sacrificing quality. Private label brands offer a solid alternative to traditional brands.

Differentiation strategy:

Retailers use their own brands to build customer loyalty, with improvements in design, packaging, and formulation.

WHY ARE THEY GAINING MORE SPACE?

QUALITY:

Private label brands have raised their standards, offering products that match—and sometimes surpass—traditional brands.

PRICE: In a challenging economic environment, consumers value options that combine good price with reliable performance.

IDENTITY:

Retailers use their own brands to build loyalty, differentiate themselves, and strengthen their value proposition.

MARKET INSIGHTS

PRODUCTS INNOVATION


GREAT VALUE - Mexico Instant soup, easy to prepare shrimp, habanero chili, and lime flavor.	SELECTO CHEDRAUI - Mexico Chips with black sauce flavor.	GREAT VALUE - Mexico Chilorio: Ready to cook, spicy pork meat.

CRONCHUDOS - Colombia New Hard Discount “ISIMO” potatoes: Crispy and delicious, in BBQ, Natural, Chicken and Lemon flavors.	LÜBECK - Ecuador "TUTI" is a well-known brand of cold cuts at the Hard Discount store.	DEVOCION - Peru MASS, a well-known brand of sauces from the Hard Discount store. Ketchup, Mayonnaise.

CLASSIC – CARREFOUR – Brazil Wheat snack in Pizza, Cheese, Bacon, Onion & Parsley, and Barbecue flavors.	QUALITÁ – GRUPO PAÓ DE AÇÚCAR – Brazil Portuguese Pizza, Chicken with Catupiry.	QUALITÁ – GRUPO PAÓ DE AÇÚCAR – Brazil Calabrese Lasagna and Chicken Lasagna Qualitá.

COTO - Argentina Beef hamburgers, 4 units.	DIA - Argentina Dia Cream and Onion Flavored Tube Potato Chips.	CUISINE & CO - Argentina Noisette Potatoes: crispy and tasty, ideal as a side dish or snack to enjoy on any occasion.

GREAT VALUE - Chile Light mayonnaise in an 850 g jar.	CUSINE & CO - Chile Roman-style tempura fish.	CUSINE & CO - Chile Sour cream flavored potato chips, big size.

Winning Strategies for Private Label Brands

•Launch locally inspired flavors.

• Explore spicy and bold varieties for thrill-seeking Gen Z.

•Invest in healthy products.

•Innovate with limited editions to maintain consumer engagement.

READY TO CREATE INNOVATIVE FLAVORS?

Whether you're looking for inspiration in sweet and/or savory flavors or need help with formulation challenges, our experts are ready to bring your innovative ideas to life and help you create products designed to deliver meaningful experiences. Contact your MANE Account Manager.