#5 | BOOSTING YOUR SENSES
- MANE LATAM FLAVORS
- Aug 4
- 3 min read
Updated: Aug 5
Generations Alpha and Z are reshaping the food and beverage landscape across Latin America. With their digital-native mindset, strong social values, and increasing purchasing power, these generations demand more than just flavor—they seek experiences, authenticity, and alignment with their personal beliefs. In previous editions, we have been able to get to know the main characteristics of the Alpha and Z generations, where we understood a little closer their habits, attitudes and what they look for in food and beverages —insights made possible through a dedicated research initiative led by MANE’s Consumer Insights team in Latin America.
GEN ALPHA: HABITS & ATTITUDES |
In all countries, children associate sweets with
CELEBRATIONS AND EMOTIONAL COMFORT.
60% of 8-12 year olds seek multi-sensory food experiences.
They are looking for products and content that are not only functional, but also VISUALLY ATTRACTIVE and well designed.
Source: TrendCapture / Mane
GEN Z: HABITS & ATTITUDES |
ENJOY: Fast food, fried food and drinks to spend time with friends, relax and have fun.
FUN: They think of their friends, a variety of colours, cool drinks and fried food: building conviviality and remembering the ‘good old days’.
RELAX
Watch TV, hang out with friends, eat popcorn, drink coffee to relax, cool drinks with ice, assorted sweets and cold milk - Be able to socialise and have personal space
EXPLOSION: Spicy foods, acidic products and fried foods are associated with something emotionally fun and risky.
Source: Mane 2022 / Qualitative research ARGENTINA, BRAZIL, COLOMBIA, MEXICO
Sensations play a key role in the product marketing mix to enhance the consumer's sensory experience and make your product unique.
MARKET EXPRESSIONS WITH SENSATIONS
COOLING
 | COCA COLA COMPANY | USA
Sprite Cherry chill. |  | JUMEX | MEXICO
Energy drink Xot Energy Dark Cool. |
|---|---|---|---|
 |
COLOMBINA | COLOMBIA
Lollipop with watermelon sensations flavor. |  |
FINI | BRAZIL
The pack contains ice cream-shaped jelly candies in lemon, strawberry and blue sky flavors with a refreshing sensation. |
 |
PRINGLES | BRAZIL
Pringles Ranch Fresh offers an unmistakable crunchiness combined with a creamy, herbal taste, inspired by the classic ranch dressing. |  | ARCOR | CHILE Alka 2: Half of these candies give a cold sensation and the other half has a fruity taste. |
 |
FERRERO | USA
Mints infused with refreshing crystals. Flavors: Fresh Cherry, Grapefruit Mint, and Strong Mint. |
WARM/ SPICY
 | COCA COLA COMPANY | LATAM
Fanta Mystery 2023. |  | ALPINA | COLOMBIA
Mystery flavored jelly. |
 | MONDELEZ | CHILE Trident Splash with liquid filling; crunchy on the outside, filling on the inside. |  | BARCEL | MÉXICO Takis, blue heat, México. Ideal presentation for your craving. Delicious chilli flavor. |
 | CHEETOS | BRAZIL
PIMIENTA MEXICANA (Mexican Pepper) combines the brand's signature crunchy texture with a spicy and vibrant twist, inspired by the intense flavors of Mexican cuisine. It aims to offer a bold and fun experience, ideal for those looking for a snack with personality and a touch of fire. |
CAPSULES (TEXTURES AND VISUAL APPEAL)
 | MONDELEZ | USA Extra refreshing chewing gum, tropical twist flavor (orange, mango, kiwi). |  | ARCOR | ARGENTINA
Black cherry flavored chewing gum with capsules. |
 | PERFETTI VAN MELLE | BRAZIL Chewing gum with capsules mint flavor. |
MANE has developed different technologies that help to generate this kind of experience.
This is achieved by combining patented molecules or compounds with MANE flavors. The SENSE CAPTURE™ FEEL platform includes: Feel sensations: cool, warm, mouth-watering
 | It offers a unique range of refreshing flavors with different cooling properties. Based on our extensive experience in sensory research on cooling solutions and other sensory trigeminal stimulation. MANE holds international patents covering the use of Physcool® as a cooling agent in food and beverage products. Application: Dairy, beverages, jellies, sauces and fruit preparations. |
 | This technology features a unique range of warm flavors that provide a physiological hot and spicy mouthfeel, without imparting a spicy profile, thereby preserving the authenticity and integrity of the flavor profiles. Application: Dairy, beverages, jellies, sauces and fruit preparations. |
MANE dominates different encapsulation processes, from development to industrialisation, to offer multidimensional responses to consumer needs. These delivery systems are tailor-made to provide isolation, protection, controlled release and extended shelf life of volatile flavors or fragrances in specific applications.
 | CAPSULES Flavor, Crunchy texture and Functionality. |
 | GRANULES Coloured dots and functionality. |
These technologies, blended together, provide the best flavor release, enhance the long shelf life and maximise the multi-sensory experience.
READY TO CREATE PRODUCTS WITH NEW TECHNOLOGIES?
Whether you are looking for flavor inspiration, technologies, or need help with formulation challenges, our experts are ready to bring your innovative ideas to life and help create products that build brand loyalty among your audience. Contact your account executive.
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