#5 | ARTIFICIAL INTELLIGENCE IN THE FOOD AND BEVERAGE INDUSTRY

MANE LATAM FLAVORS
May 28, 2024
1 min read

Updated: May 31, 2024

Artificial intelligence is a field of computer science that focuses on the development of systems capable of performing tasks that normally require human intelligence. These systems can learn from experience, adjust to new inputs, and perform specific tasks autonomously.

Across a wide range of industries, it has been established as a transformative tool, and the food and beverage industry is no exception.

5 ASPECTS WHERE THE AI

FACILITATES INDUSTRY DEVELOPMENT

Food and beverage pioneers are using AI to transform the quality and speed of their innovation. AI makes it possible to analyze large digital data sets and create novel products with the help of algorithms that "think" differently.

1. Process Optimization

AI is being used to optimize production processes, from supply chain to logistics and inventory management, enabling greater efficiency and cost reduction.

Nestlé – Global

Uses AI in several areas, including supply chain optimization and improving customer experience. For example, it uses AI to analyze trends, explore ingredients and gain insights into health benefits. It also uses virtual reality for rapid prototyping in Web3 spaces.

2. Improved Customer Experience

AI-based chatbots and recommender systems can offer a personalized customer experience, providing product information, recipes and shopping suggestions..

35% of Brazilian Generation Z consumers who are aware of AI strongly agree that it makes it easier for them to buy products online

Source: Forsyth, J. (Diciembre de 2023). Food & drink in a digital age: strategies to thrive #4 Mintel®.

Different - Brasil

The largest food-tech for programmed purchase of organic food has PitaIA, a tool that is able to suggest recipes to the user in real-time for each food received in the basket, in addition to indicating recipes with three or more items combined.

3. Trend and Demand Forecasting

By analyzing historical and real-time data, AI can predict market trends and future demands, enabling companies to anticipate and adapt quickly to changes in consumer behavior.

Gastrograph AI – EE.UU

It models human sensory perception to predict consumer preferences, trends and market performance of new products. It also considers age group, economic class and ethnicity, among other elements to develop customized flavors.

Netbase Quid – EE.UU

Quid's Generative AI allows you to acquire unparalleled insight into customer context. Through consumer information on social networks or internet platforms in real-time. It allows you to validate or get insight into trends for a specific consumer without a survey or a consumer agency.

4. Personalized Product Development

Companies are employing AI algorithms to analyze consumer data and create personalized products that are tailored to their individual preferences.

NotCo - Chile:

Giuseppe's patented AI seeks combinations of vegetables that result in foods that taste, texture, aroma and appearance identical to animal foods and even better.

McCormick & Company - USA:

Its FlavorPrint platform uses machine learning algorithms to recommend customized recipes based on consumers' taste preferences.

5. Exciting, unique and unusual flavor innovation

AI has great potential to unleash a new generation of flavors thanks to its ability to analyze virtually unlimited data, identify patterns and make predictions extremely quickly, enabling the development of ingredient combinations, sensory profiles and predicting consumer preferences.

Coca-Cola - USA:

Limited edition 'futuristic' Y3000 Zero Sugar, where drinkers scan a QR code on the package to access an 'AI camera' and imagine a future reality.

Coca–Cola - USA:

Create a musical instrument by combining AI and neuroscience to turn into melodies the satisfying sounds of opening the drink.

Vivi Kola – Suiza

It took a beverage company just two days to develop a vegan, low-sugar, health-promoting product with the help of AI.

The fact that AI is constantly evolving means that larger companies will need to be agile and constantly alert to new ways in which AI can give their R&D processes an edge over their emerging competitors who tend to adopt new technologies more quickly.

WE USE THE AI TO PROVIDE YOU WITH TIMELY SOLUTIONS.

Our marketing and consumer insight team is equipped with artificial intelligence tools that provide them powerful consumer insights and help them to analyze food and beverage flavors in global markets.

These tools inspire them to create innovative flavor combinations, develop new concept ideas and spot emerging trends.

We are ready to support your company with solutions that respond to today's consumer needs.