#10 | UNVEILING THE KID'S UNIVERSE

Generation Alpha represents a new wave of young minds who are already shaping the future. They are digital natives growing up in an interconnected world that thrives on technology, social awareness, and instant access to information. Their preferences, habits, and ways of thinking are bound to influence how brands, businesses, and society evolve over the next decade.

ALPHA GENERATION IN NUMBERS

Generation Alpha stands out with unique characteristics that reshape how they interact with the world around them. Among the most important trends defining them are:

DIGITAL NATIVES

From a young age, these individuals have had access to digital devices and advanced technology. Their ability to navigate and adapt to digital environments makes them the most connected and tech-savvy generation to date, influencing their approaches to learning, entertainment, and communication.

HOLISTIC WELLNESS

AESTHETIC EFFECT

Source: Mintel ®

CHECK THE HIGHLIGHTS OF THE CONSUMER RESEARCH CONDUCTED BY MANE’S CI EXPERTS!

PARENTS IN LATAM SEARCH FOR

BALANCED CHILDREN'S DIETS

Respondents state that they perceive the overall diet of their 8- to 12-year-old children as balanced and not at all restrictive. However, a percentage of them also admit to allowing an unhealthy diet for their children.

THEY PREFER TO GIVE THEM FOOD THAT THEY PERCEIVE AS NATURAL, HEALTHY AND PRACTICAL

The products that parents most often give to their children of the alpha generation are fruit juices, yogurt and breakfast cereals. On the other hand, the products they want to prevent them from consuming are cereal bars, chocolates and sodas.

FOOD AND EMOTION ASSOCIATIONS

Children across countries associate foods like

PARENTS FEEL THAT NATURAL FOODS AND OPTIONS WITH MORE VITAMINS ADDED ARE LACKING IN THE MARKET

Brands could benefit from introducing more products with functional claims, such as “reduced sugar” or “added vitamins”, to align with parental concerns.

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INSPIRATION PRODUCTS FOR KIDS

UMALUKAFOODS Hello Kitty Dehydrated Potato Chips with Himalayan Salt.	CRILANCHA Organic Vegetable Flavored starch Biscuits. Carrot, Beetroot, Cassava  Fresh and organic vegetables. From family farming direct to the biscuit.	BLUM ORGANICS Natural or Cheese Flavored  Cereal Triangles. Not fried, Good source of fiber and protein, Free from gluten, preservatives and artificial flavors.	LAIVE Yopi Mix KBoom with its explosive balls.
CAMALEONTE  Chocolate Drink Mix with Ganoderma and Turmeric. With 100% Colombian cocoa, turmeric, reishi and cinnamon, Vegan, Can be enjoyed hot or cold.	UNILEVER Neapolitan Flavored Atole Drink Mix. With vitamins and minerals which are nutritious. Disney Pixar Toy Story graphics.	NUTRESA Creamy Ice Cream with Tutti Frutti Flavored Chips.	ALIMENTOS Y BEBIDAS INCREÍBLES Strawberry Dreams: Strawberry flavoured ice cream with strawberry jam , with coloured sprinkles on a creamy milk base Pink Lemonade: lemonade with strawberry water based.

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READY TO CRAFT INNOVATIVE FLAVORS FOR KIDS?

Whether you’re looking for flavor inspiration or need help with formulation challenges our experts are ready to bring your innovative ideas to life and help craft products that create brand loyalty with kids and their parents.

We have the complete presentation with the consumer study results from each country.

To obtain the full study report, please contact your MANE account manager!

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We have been driven by our passion for creating sustainable ingredients, fragrances and flavors and 'capturing what moves us' to consumers in memorable ways for over 150 years. To pass on our dedication to future generations, we need everyone's commitment and for Corporate Social Responsibility to be fully integrated into the core of our corporate strategy.

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