#7 | ENERGY STATE OF MIND

MANE LATAM FLAVORS
Jul 31, 2024
1 min read

Updated: Aug 6, 2024

The energy trend in the food industry, particularly in Latin America, is seeing a significant rise in products that enhance energy and overall health. This trend is not limited to beverages but extends to various food categories.

DEMAND FOR ENERGY DRINK

Key trends in the energy food and drink industry

Clean Energy

Consumers are increasingly interested in foods and drinks that support their physical and mental well-being. Products that boost energy are in high demand.

By opting for clean energy drinks with reduced sugar content or natural sweeteners, individuals can avoid the negative effects associated with high sugar intake.

More than caffeine

Consumers are looking for more-natural energy sources without the side effects of traditional caffeine. Natural caffeine from kola nuts, guayusa, matcha or yerba mate provide a gentler energy boost and antioxidants for health-conscious consumers.

Plant-Based Foods

The rise of plant-based diets is contributing to the energy trend. Plant-based foods are often marketed for their health benefits, including sustained energy. Products such as plant-based proteins and snacks are becoming popular as they are perceived to provide clean energy.

Multifunctional Benefits

There is a significant demand for foods and drinks that offer multifunctional benefits. Ingredients like protein, adaptogens, and superfoods are increasingly being used to create products that boost energy levels naturally. Consumers are more interested in the health benefits provided by these ingredients, driving demand for products that combine nutrition with energy-boosting properties.

Adventurous products

Millennials and Gen Z seeking new flavors and formats liked to the latest trends, with authenticity values. Adventurous, and want a quick energy boost for gaming or the gym.

Source : Mintel ® / *Research Dive

MARKET EXPRESIONS


Tsunami Mango Pepper Flavored Energy Drink Based on caffeine. Brazil	Energy Fruit Açaí & Guarana with Banana Flavor Rich in fiber and vitamins, 0% trans fat, 100% Brazilian fruit. Brazil	Dobro Banana and Cinnamon Flavored Energy Bar. With dates and covered with chocolate, 64mg natural caffeine from green coffee, no coffee flavor, vegan. Brazil

GT's Synergy Raw Kombucha Gingerberry Tea. •Enzymes + probiotics + aminos + polyphenols •Renew, rebalance, rebuild, reclaim, rekindle, recharge. Panama	Caffeine Army Paçoca with White Chocolate Flavored Supercoffee Smart energy, concentration and focus, disposition without excitement. With ingridients for focus and cognitive performance for clean and unwavering energy. Brazil	Ñeque Energy bars with 9-10 grams of protein, made with only 7 well-known and healthy ingredients. Chile

SACHA INCHI Casai Nutrición Nativa Zero Sugar Thani Muesli. Sacha inchi plants are resilient and grow well contributing to their sustainability as an energy-boosting ingredient. Colombia	Fitme Energy balls: MACA AND BLUEBERRIES, SPIRULINA AND COCOA. It is made with nuts, seeds and maca. Maca gives you energy and regulates your hormones. Colombia	Great Value Active mix - trail mix Source of energy With yoghurt bites and nut mix for an active day. Mexico

Superblends energy A powerful mixture of stimulants with black tea, guarana and maca that accompanied by vitamin B3, B5, B12, help to use energy and reduce tiredness and fatigue. Colombia	Delinatura Protein bar with Quinoa, this product is rich in fiber and is suitable for diabetics, it also promotes digestion and provides energy. BERRIES Ecuador	Nestle - Natures Heart Green Energy Tea ginseng, yerba mate and ginger With natural flavors and caffeine revive yourself at any time. Mexico

Novel flavours in top energy-boosting categories

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