#6 | Vanilla:
A Timeless Classic with
Endless Possibilities
Although often associated with French cuisine, vanilla has its roots in Latin America. Native to Mexico, it traveled across continents, with Madagascar becoming the world’s leading vanilla-producing region. Today, vanilla is a global icon in gastronomy and perfumery.
One Ingredient, Multiple Categories
Vanilla’s versatility allows it to stand on its own, complement fruity and sweet flavor profiles, or serve as a signature note that adds a distinctive character across a wide range of applications, with its appeal extending beyond food and beverages into perfumery.
Brazil leads the region in number of launches, followed by Argentina and Mexico.
Source: Mintel GNPD – Food & Beverage Category – Vanilla flavor - Latin America (2021 – 2025)
LATAM’s TOP Categories for Vanilla-Flavored Products
33%
Bakery
17%
Nutritional Drinks
13%
Desserts & Ice Cream
11%
Dairy
Source: Mintel GNPD – Food & Beverage Category – Vanilla flavor - Latin America (2021 – 2025)
Vanilla: Beyond the classics
01
VANILLA AS A FLAVOR SIGNATURE
Often used in chocolate to create a unique and distinctive flavor.
Morchas cookies & Chocolate portfolio Iconic products
Perú– Nestlé
02
VANILLA AS A CONCEPT
Often enjoyed on its own as a classic, timeless and recognizable flavor.
Zucaritas pop Vainilla flavoured cereal
Colombia – Kellanova
03
VANILLA AS AN INNOVATION PLATFORM
Paired with other flavors to create unexpected, distinctive and modern combinations.
Gum Vainilla flavoured ice crean, with blackberry syrup
Colombia –Colombina
MANE
The Vanilla Expert
A pioneer in Madagascar's vanilla industry, MANE has spent nearly five decades working hand in hand with a trusted local partner to source sustainably grown vanilla beans, with full traceability from flower to final extract, ensuring reliable supply, consistent quality and strong CSR commitments.
VANILLA IS MORE THAN A CLASSIC FLAVOR:
IT IS A WORLD OF POSSIBILITIES.
At MANE, we bring deep expertise in the world of vanilla — combining flavour know-how with market insights, trend monitoring and consumer understanding to craft the right solutions for your next creation.
