#3 | THE NEW BALANCE: THE QUEST FOR MENTAL AND PHYSICAL WELL-BEING

MANE LATAM FLAVORS
Mar 26, 2024
1 min read

Updated: Mar 27, 2024

CONSUMERS SEEK FOR NEW HEALTH TRENDS

Today consumers are increasingly looking for healthy food, but beyond weight loss diets.

Consumers are more mindful of their well-being and nutrition: they seek solutions that complement the natural flow of their bodies. Functionality is key to growth in the post-pandemic world.

A quest for holistic well-being, once they seek solutions that work in line with their changing needs.

31% of Latam consumers agree that they would like to try the latest food and drink trends for healthy eating.

More than 90% of Latam consumers agree that Mental Health is an important consideration for general well-being.

Source: Mintel

SO...ARE WE GOING BACK TO BASICS?

Natural and organic ingredients are in demand. As consumers are turning away from artificial additives and synthetic ingredients, seeing these as unnecessary or even harmful to their health.

45% of Latam consumers prefer snacks with natural ingredients when buying a snack in the added benefits of functional foods.

WHAT WE’VE SEEN AROUND DIFFERENT CATEGORIES...


Fugini Fugini Organic Tomato Sauce. The vegan product is free from gluten, added sugar, fat and preservatives.	Tika Potato chips 100% natural, gluten free and vegan. Grilled Onion and Vegan Cheese flavours.	La Siberia Productora Panelera La Siberia Sugarcane Honey Producer and Natural Flavors Passion Fruit + Mango. Rich in vitamin C and zinc.

BETTER-FOR-YOU FLAVOURS AND INGREDIENTS: THE QUEST FOR WELL-BEING

The power of foods and ingredients that fill you with well-being, that take care of you from the inside out, helping Immunity and mental health and friendly ingredients with the intestinal microbiome.


Nestlé Chai tea flavored breakfast cereals.	Nature's Heart Cacao and Maca Latte Flavored Coconut Drink.	Wakas Gluten Free Multicereal Fusilli Pasta with Chia. Vegan pasta, gluten, T.A.C.C., GMO and additives free. Low in sodium, contains 0% trans fat and cholesterol, made with rice, corn and chia flour.

MENTAL WELLNESS MATTERS!

Choose the right food, choose the right balance, choose the right timing. All food and drinks that convey mindfulness and positive emotions for your body and your spirit: a holistic approach to health.


BemChá Ansiechá Lemongrass, Melissa, Jasmine, Passion Fruit and Marjoram Blended Tea is recommended to reduce anxiety.	Nature's Heart Relaxing herbal tea contains passion flower, roses and lavender flower.	Zerenity Relax Drink Infusion based on national herbs. Without sodium, sugar or calories, rich in vitamins that help the nervous and immune system and reduce cholesterol levels. Contains tryptophan, an amino acid that helps prevent depression, reduce anxiety and control weight.

CHECK THE HIGHLIGHTS OF THE CONSUMER RESEARCH CONDUCTED BY MANE’S CI EXPERTS!

For the full study report, contact your MANE Account Manager!

WE HAVE THE RIGHT SOLUTION FOR YOUR BUSINESS!


Improve the sweetness and provide an authentic experience in reduced sugar products, modulating the taste and improving the perception of mouthfeel.	Masks unwanted bitterness, acidity and off notes from functional ingredients, sweeteners, vegetable bases and proteins.