#4 | TABLE SAUCES: What’s in store for the future?
Updated: 2 days ago
NOWADAYS, CONSUMERS ARE NOT LOOKING FOR SAUCES WITH FUNCTIONAL PROPERTIES
A natural approach might be more effective. That makes sense; given the size of the portions of sauce consumed, the potential benefits would not be significant. Consumers stick to their original purpose when choosing sauces: to enhance the flavor of other foods.
Brands seeking to offer a healthier product would be better off focusing on a different health-related formulation approach.
HELLMANN´S – ARGENTINA
Hellmann’s Homestyle Mayonnaise offers a creamy texture and homemade flavor, designed to closely resemble traditionally prepared mayonnaise.
Mayoliva – ARGENTINA
Mayoliva is a mayonnaise made with extra virgin olive oil, offering a special and distinctive flavor that combines the creaminess of mayonnaise with the characteristic profile of olive oil.
HEINZ – BRAZIL & CHILE Kraft Heinz is banking on Heinz Ketchup Zero to drive growth in the category. This innovation combines zero added sugars, fewer calories, less sodium, and more tomatoes.
AY MARÍA - COLOMBIA
This sauce takes the traditional homemade chili sauce and turns it into a 100% natural gourmet product.
IN THE SHORT TERM…
NEWSTALGIA
Traditional ingredients are experiencing a global resurgence, driven by social media’s focus on nostalgia and health-conscious innovation.
PRACTICITY
Consumers are looking for ways to add variety to their meals to break out of their routine without straying too far from their comfort zone, and sauces help them cook their favorite recipes more easily.
PRICE PRESSURE
As shoppers cook more at home to keep their expenses in check, spices and sauces are seen less as impulse buys and more as tools for getting the most out of their meals.
LATIN AMERICA IS EMBRACING THE GLOBAL TRENDS THAT ARE TRANSFORMING FOOD CONSUMPTION
51% OF CONSUMERS SAY THEY LIKE FLAVORS THAT REMIND THEM OF THEIR CHILDHOOD.
56% SAY THAT USING SAUCES AND SEASONINGS IS AN AFFORDABLE WAY TO ENHANCE HOMEMADE MEALS.
38% OF CONSUMERS USE PACKAGED SAUCES AS AN INGREDIENT IN THEIR MEALS.
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Hellmann´s – Flamin Hot - MEXICO Designed for those looking to add a bold, flavorful twist to their dishes. Inspired by the popular “Flamin’ Hot” flavor that has taken the snack world by storm, this mayonnaise combines Hellmann’s signature creaminess with an intense kick of heat. | HELLMANN’S & TOSTITOS - BRAZIL
Hellmann’s, in partnership with Tostitos, launched “Dipping sauces,” developed specifically to accompany tortillas. The new product hit the market in two flavors—Onion, Salsa, and Lime, and Cheddar—reinforcing the trend toward products designed for sharing and snacking. | HEINZ - BRAZIL Heinz expanded its mayonnaise portfolio with Barbecue and Bacon flavors, and also rebranded its Roasted Garlic and Herbs recipe, which is now called Green Mayonnaise. |
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La Campagnola – ARGENTINA
La Campagnola Spicy Ketchup, a new variety that combines the classic taste of ketchup with an intense, spicy kick—perfect for pairing with snacks, hamburgers, and a variety of meals. | Herdez – MEXICO
Herdez Bravas Sauces are the brand's latest offering for lovers of spicy food and intense flavors. Flavors: Habanero Sauce, Árbol Chili Sauce, and Serrano Chili Sauce. | Hellmann´s – MEXICO
Unique flavor: Combines Hellmann’s classic creaminess with an intense and delicious cheese flavor, for Stranger Things fans: those who enjoy the series and are looking for exclusive products |
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HELLMANN´S – ARGENTINA
New product launch from Hellmann’s: Sabor Asado, a sauce inspired by the distinctive flavor of the grill, which adds a smoky and intense touch to meals. | CAROZZI CRACKELET– CHILE
The traditional cracker brand is taking it a step further and introducing its new dips and jams: the perfect pairing to turn any moment into a flavorful experience without having to prepare anything. | HEINZ – CHILE
Forget complicated recipes: with Heinz's new Bacon Burger sauce, the perfect burger flavor is ready to use. Just open it, pour it on, and enjoy that smoky, creamy flavor in every bite! |
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OLE - ECUADOR
With this taquería-style green taco sauce, you no longer need to leave home. | ALICORP (ALACENA) - PERÚ
Traditional Andean flavors that could be reinvented in a gourmet/modern style, and ready-to-use bases for quick homemade recipes | PISCÚ- COLOMBIA
They reinvented the traditional chili pepper as a “signature sauce” for dips, pasta, and meats. |
AND IN THE LONG TERM?
EXTERNAL RISKS
Over the next five years and beyond, volatility will cease to be episodic and become a structural phenomenon for food and beverages.
Climate pressures and geopolitical instability will continue to disrupt access to certain key ingredients, especially those grown in specific regions that depend on particular growing conditions.
Long-term success will depend on designing products, portfolios, and sourcing strategies that treat fluctuation as the norm rather than the exception.
58% OF BRAZILIANS BELIEVE THEIR COUNTRY IS BEING AFFECTED BY CLIMATE CHANGE
FLAVOR SOLUTIONS TO MEET NEW CONSUMER NEEDS
Mane keeps pace with the category’s evolution by offering flavor solutions that enable innovation without straying from what consumers look for in sauces: flavor, convenience, and familiarity. From nostalgic and traditional profiles to more innovative combinations, we develop alternatives that help differentiate products, enhance recipes, and adapt to new market dynamics, while also taking into account the need for greater flexibility in an increasingly changing environment.
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